The colors are one of the most important factors when designing a website. Most web designers pay great attention to the graphics and content of the website but not to the colors. The colors of your website will define how your visitors will feel about your business when they enter your website. Substantial studies show why color matters and why it plays an important role in all of our day-to-day visual experiences. Just pay attention to the following data when selecting the colors for your website, according to The Color Expo 2004:
“92.6% of buyers say that they put the most important in visual factors when purchasing. 5.6% said that the physical feel using the sense of touch was the most important. Hearing and Smelling were at 0.9%.”
So why not take advantage of the visual factors and chose the right colors when building your professional website?Keep in mind that in average, people usually judge something in about the first 90 seconds of viewing the person or thing, so why not make the right impression the first time. Remember that there is not a second chance for the first impression.
There are many things to consider when creating your Logo. Some of the things that I consider the most important are: Scalable, Memorable, Must Look good without Color and Simple. In my opinion, a logo is one of the most important aspects for marketing that a company should take into consideration; it represents "the face" for the business. Let's take a look at McDonald's Logo, created by Jim Schindler in 1962, it has proven itself to be one of the most recognized logos now days, even a 3 year old can recognize it. A logo is the image impression that your customers will have for your business and you want that to be remembered by many. When a customer or prospect sees your logo, they should recognize you right away. It should also convey what your business does. (E.g. Natural Products, Dentist, Technology, Fast).