Here are some examples of how colors can have a physiological impact to your visitors:
Green- Associated with money, it also symbolizes nature. It also represents tranquility, good luck, and health.
Blue- Blue is described as the color of calmness or serenity. Research has also shown to be a productive color since people tend to be more productive in blue rooms.
Red- Red is associated with love, warmth, and comfort. It is related to strong emotions. It also refers to angry feelings and feelings of excitement and intensity.
Black-Black is one of those colors that can represent various things. In some cultures black represents death and mourning, but in ancient Egypt it represented life and rebirth.
White- White represents purity and innocence. White also creates a sense of space and add highlight. It can also refer to cold and bland.
Yellow- This color is described as cheery and warm. While it is consider as a cheery color, it is also very strong for the eye and can create frustrations to people.
Purple- Symbolizes royalty and wealth, wisdom and spirituality. It is also often used in fashion.
Now ask yourself, are colors really important? Colors have to be chosen wisely. Just how they can attract more visitors to your site they can also drive visitors away. Choose colors that are pleasant to the eye and that help you get your point across. Here is an excellent tool that you can use when selecting the colors for your website:
http://www.colorotate.org/
In Conclusion: Colors have a huge psychological effect on your visitors, so use them wisely. Make sure that your text is easy to read and that your background does not affect your visitors’ eye. You want to make your visitors experience as pleasant as possible, this way you increase your sales and use your website effectively. Remember this advices when building a website or hiring a web designer for your business.
