There is nothing better than creating a custom Facebook landing page to differentiate yourself from your competitors. Social media marketing, especially Facebook marketing becomes more and more popular every day. Facebook was launched in February 2004 and as of July 2011; Facebook has more than 800 million active users, and is the second website most visited every day. A landing page is usually setup as the Welcome tab when your visitors go to your page. Like everything else these landing pages should focus on a strong Call to Action. There are many benefits to having a Facebook landing page, some of these benefits are: Branding for your business, generating leads by people liking your page, generate sales, capture customers info for newsletters and helps provide your customers with special products.Here are some tips and ideas when creating you landing page.
Create a Static FBML
The first step is to create a Static FBML tab, which FBML stands for Facebook Markup Language and uses a lot of the same commands as HTML. The Static FBML app will allow you to create tabs on your fans page using HTML coding. This app will let you customize your visitors landing page by incorporating videos, pictures, links, and other HTML coding. The HTML skills needed are very basic. Here are some great examples to get you started with basic HTML coding: Basic HTML code for your Static FBML pages on Facebook.
Research and get inspired
Like in any other project, research is the most important ingredient. Make sure that you visit popular companies’ Facebook pages to get ideas for colors, links, images, etc. Some excellent landing pages are:
Designing a catchy landing page
The key for a successful Facebook landing page is to make it catchy and interesting for your visitors. The design should be relative to your business. Make the design 200px wide so it doesn’t get resized automatically. The more attractive and professional your landing page looks the more likes you will attract. Don’t forget to have a call to action in your landing page; this will help you get more likes as well. Another good idea for your landing page is to offer something special in return for liking your page.
Draw attention to your like button
Using unique content and design ideas is the best way to get more likes to your Facebook page. But, don’t forget to draw attention to your like button. You can accomplish this by drawing arrows to your Like button. Be creative and stand apart from the rest.
There are thousands of businesses including Victoria Secret, Google, BMW and Target using Facebook landing pages. A professionally designed landing page can be a very inexpensive form of advertising to capture leads and market your products and services. Don't miss the opportunity to market to thousands of users for free.
